Know a sticky slogan? They’re the ones you just can’t get out of your head. They’re catchy, easy to remember and help to sell an idea. Think of an advert you’ve seen on TV this week and that jingle that pops into your head is probably their catchphrase. Often they can play with word meaning or use alliteration or other techniques to ensure they aren’t forgotten. Great, so now you know what I mean, here’s the reason why I’m talking about sticky slogans. We are about to (cue a big drum roll if you will!) launch brand new HIV testing at Chariot’s saunas across London (Vauxhall, Waterloo, Stretham and Limehouse branches) and we would like your help to think up a funky slogan.We are looking for a tag line that is fun, creative and will get people talking about the newest way to test in London.
Just to get the creative juices flowing here are a few examples of HIV testing slogans used across the world.
Get tested and carry on – National HIV Testing Day – The Sigma Project – UK
How do you know? – Black AIDS institute – USA
Make sure you know: There is treatment for AIDS. The test is one of your rights. (Fique sabendo. A AIDS tem tratemento. O teste e um direito seu) – Rio de Janeiro State Health Department – Brazil.
Are you doin’ it? – Testing Week – Canada
Can you do better? We want to hear from you! Either send your suggestions to firstname.lastname@example.org or leave them in the comments below. If yours is chosen we’ll make sure some goodies are sent out to you!